Growth Strategy and Execution for B2C Digital Products and Services

One client at a time.

About us

JK & Associates is a boutique consulting firm specializing in growth strategy for B2C marketplace, service, and subscription businesses.

We develop and implement comprehensive Business Growth Models that align strategy with consumer demand.

What makes us unique

We are experts in consumer-back strategy and execution for B2C digital products and services.

B2C experts

We are the only consulting firm with exclusive focus on B2C marketplaces, services and subscriptions.

Strategy and execution

We follow a holistic approach that covers strategy and execution.


*Consumer-back means our strategies are rooted in consumer value, demand and needs.

We are consumer-back and design strategies that meet consumer demand.

Our services



How we work

We follow the "Zero Based Growth" framework which precisely defines growth opportunities across different consumer segments and key strategic levers to address them.

Phase 1

Phase 2

Phase 3

Phase 1​ - Diagnosis

Assessment of current business growth model (BGM) and results.

  • Performance Review: assessment of current performance.
  • 4P Strategy: current product, price, place, and promotion strategies.
  • Value Proposition: strengths and weaknesses of current value proposition.
  • Consumers: segments, segment value, acquisition cost, customer lifetime value, AOV (average order value), repeat, 4P preferences, category and product attitudes, SOW (share of wallet), penetration, drivers, triggers, barriers etc.
Phase 2 - Hypothesis & Validation

Develop and test growth hypotheses.

  • Hypothesis: formulate key growth hypotheses.
  • Validation: hypoteses validation with bespoke consumer research.
  • Growth Strategy: define ideal business growth model (BGM).
Phase 3 - Recommendation & Execution

Provide actionable recommendations and execution roadmap.

  • Roadmap: growth plan and roadmap.
  • Execution: guidance and support for strategy execution.

Our focus verticals

We serve both incumbents and disruptive innovators across seven industries:

Financial Services

(banks and insurance)


Car Rental

Online Betting


Real Estate



Our clients are B2C marketplace, service, and subscription businesses in Europe and the US, seeking to accelerate organic growth.

Global Marketing Strategy and Execution for Myrkl a Pre-Drinking Supplement.
Marketing consulting for D2C turnaround cases.
Bluelion Start-Up Incubator. Marketing consulting for start-ups.

Our team

Julia Kinner

Consultant & Managing Director

Frederic Fernandez

Strategic Advisor

Yash Desai

Junior Business Consultant

To stay up to date on growth topics subscribe to our D2C CEO newsletter.

Book a Free Session

Book a free 30 minutes video call to discuss your needs

Contact us

We're here to help! Reach out to us with any questions or inquiries, and we’ll get back to you as soon as possible.


Industriestrasse 24, 6300 Zug


Contact Us


Scroll to Top