About us
JK & Associates is a boutique consulting firm specializing in growth strategy for B2C marketplace, service, and subscription businesses.
We develop and implement comprehensive Business Growth Models that align strategy with consumer demand.
What makes us unique
We are experts in consumer-back strategy and execution for B2C digital products and services.
B2C experts
We are the only consulting firm with exclusive focus on B2C marketplaces, services and subscriptions.
Strategy and execution
We follow a holistic approach that covers strategy and execution.
Consumer-back ⓘ
We are consumer-back and design strategies that meet consumer demand.
Our services
Strategy
- B2C Strategy Consulting
- B2C Growth Strategies
Execution
- Project Management & Execution
- Interim Management
- Interim CMO
How we work
We follow the "Zero Based Growth" framework which precisely defines growth opportunities across different consumer segments and key strategic levers to address them.
Phase 1
Phase 2
Phase 3
Phase 1 - Diagnosis
Assessment of current business growth model (BGM) and results.
- Performance Review: assessment of current performance.
- 4P Strategy: current product, price, place, and promotion strategies.
- Value Proposition: strengths and weaknesses of current value proposition.
- Consumers: segments, segment value, acquisition cost, customer lifetime value, AOV (average order value), repeat, 4P preferences, category and product attitudes, SOW (share of wallet), penetration, drivers, triggers, barriers etc.
Phase 2 - Hypothesis & Validation
Develop and test growth hypotheses.
- Hypothesis: formulate key growth hypotheses.
- Validation: hypoteses validation with bespoke consumer research.
- Growth Strategy: define ideal business growth model (BGM).
Phase 3 - Recommendation & Execution
Provide actionable recommendations and execution roadmap.
- Roadmap: growth plan and roadmap.
- Execution: guidance and support for strategy execution.
Our focus verticals
We serve both incumbents and disruptive innovators across seven industries:
Financial Services
(banks and insurance)
Telecommunications
Car Rental
Online Betting
Healthcare
Real Estate
Education
Our
Clients
Our clients are B2C marketplace, service, and subscription businesses in Europe and the US, seeking to accelerate organic growth.
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Book a Free Session
Book a free 30 minutes video call to discuss your needs
Contact us
We're here to help! Reach out to us with any questions or inquiries, and we’ll get back to you as soon as possible.
Address
Industriestrasse 24, 6300 Zug
julia@juliakinnerassociates.com
Contact Us
+41763709412